Beleaguered Citigroup Restructures Marketing, Communications

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As part of a strategy to reboot its financial investments and rebuild its portfolio, Citigroup said late last week that it would consolidate its global marketing and communications operations under Lisa Caputo, Citi’s CMO, and appoint Kate James as svp-global corporate communications.

Citigroup, New York, which posted a $5.1 billion loss in Q1 of 2008 and a nearly $10 billion loss in Q4 last year, is in the process of streamlining by cutting more than 13,000 jobs from its global workforce of more than 300,000.

According

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