Behind The Scenes

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The transformation of put-upon officeworker Esther from overweight ugly duckling to glamorous swan in “Portrait”—Amazon.com’s latest branded-entertainment offering by Fallon in Minneapolis—was created with the help of a slip-on fat suit and prosthetic makeup, according to copywriter Greg Hahn. Effects were done in-camera, not in post. “It took, like, three hours to put on,” Hahn recalls. “A lot of times, she would just wear the face with her regular body, because it was so hot, like 105 degrees, when we shot it [at production company RSA’s offices in Los Angeles] in August.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in