BBDO’s Patti Heads to Y&R

NEW YORK Young & Rubicam has recast in New York, tapping BBDO’s Michael Patti as chairman and CEO of the flagship office, Y&R said. Patti also will serve as worldwide creative director.

Patti has worked at BBDO for 18 years, most recently as a vice chairman and senior executive creative director. He resigned from the New York shop on Friday and is expected to join Y&R on March 1.

In his New York roles, Patti replaces Ron Bess, who shifts to a corporate role as vice chairman, integration and business development, at Y&R Group. Patti reports to worldwide CEO Mike Dolan.

For more on this story, see the Feb. 10 Adweek in print.