BBDO Losing Veteran Personnel

NEW YORK Three senior executives at BBDO are in the process of leaving the shop and will be gone by month’s end, an agency representative confirmed.

Jimmy Siegel, Rich Kronengold and Andy Russem are all longtime employees of the Omnicom Group shop’s New York office.

Siegel, who joined the agency in 1979 as a junior copywriter and rose to vice chairman, senior executive creative director, said he resigned to pursue his book-writing career. Siegel, 51, is the author of Derailed, which was made into a film starring Jennifer Aniston and released in the fall. His next novel, Deceit, is due to be published in September.

“I had a great run and I really enjoyed my time in advertising,” Siegel said. “It was time to pursue other things.”

Russem, a senior account executive working on HBO and the New York Stock Exchange, could not be reached for comment, nor could Kronengold, who had worked for many years on the agency’s Visa account. Early last year, he moved to a position within BBDO handling new media projects. In November, Visa moved its $330 million account from BBDO to sibling shop TBWA\Chiat\Day in Playa del Rey, Calif., after a review.

Russem and Kronengold had been at BBDO for more than 20 years. The agency rep, who said the responsibilities of the three would be absorbed by other staff, declined further comment.