BBDO Exits DuPont Review

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BBDO said it has withdrawn from the estimated $70 million DuPont review. A BBDO rep said the shop will continue to handle DuPont’s Stainmaster brand but needs to focus on existing clients, including the new AOL Broadband account. Still competing for the DuPont work are roster agency McCann-Erickson in New York; Doner in Southfield, Mich.; New York shops Foote, Cone & Belding, Ogilvy & Mather, Saatchi & Saatchi and Young & Rubicam; DDB in Chicago; and Fallon in Minneapolis.

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