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FedEx broke a multimedia campaign last week that the company said will “redefine the business-services marketplace” through its FedEx Kinko’s Office and Print Centers. The effort, via BBDO in New York, is the first advertising for FedEx Kinko’s. It includes TV spots, print, radio, direct mail and Internet. The ads, tagged, “Our office is your office,” target small-business and mobile-professional customers. The budget was not disclosed.
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