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Projects Open Door to Multiyear Contract
BOSTON–Lehman Millet last week landed its largest account to date after being named agency of record for pharmaceutical giant Bayer AG’s diagnostic laboratory and point-of-care testing divisions.
Agency president Bruce Lehman estimated billings to be in excess of $3 million. The account had been handled by CRE in Indianapolis, which participated in the review.
“[Lehman Millet’s] presentation was the most attractive and met our needs best,” said Amy Samaha, manager of group marketing communications with Bayer Diagnostics in Tarrytown, N.Y.
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