Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Massachusetts Department of Public Health has retained a pair of agencies to develop campaigns to help curb smoking among minority men and women.
Geovision, Boston, and Causemedia, Watertown, Mass., both minority-owned firms, were tapped after separate, concurrent reviews.
The total budget is more than $6 million. The 15-month contracts are funded by the master settlement between tobacco companies and the attorneys general of several states.
Campaigns breaking this summer will be aimed at the African American, Latino and Portuguese populations.
Geovision will target adult male smokers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in