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With the ad landscape here far more treacherous than it was just a year ago, Bay Area agencies are refocusing—in many cases reverting to the old-school virtues of grit and protection of turf that were often forgotten during the heady boom years.
As last week’s shutdown of Lowe Lintas & Partners’ office here makes clear, the post-dot-com devastation can prove fatal. Lowe joins Leo Burnett Technology Group, which earlier also folded up its tent. A number of others have been forced to merge or sell: Black Rocket joined the Euro network; Citron Haligman Bedecarré linked with AKQA; and key staffers and accounts from Katsin/Loeb jumped to Gardner Geary Coll, for instance.
A snapshot of some dot-com accounts in review just last March—$70 million CornerHardware.com,
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