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NEW YORK Bath & Body Works said it has cancelled its account review.
About six undisclosed contenders were set to meet with the client two weeks ago to present broad strategic concepts prior to a cut to approximately four finalists. Those meetings never took place.
With projected media spending of more than $30 million, the winner would have become the Reynoldsburg, Ohio-based client’s first lead agency [Adweek Online, Aug. 9].
“It was frustrating,” said a source. “There had been some work done.
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