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Baskin-Robbins has hired Boston consultancy Pile + Co. to lead a review of its ad account.
The client spent $14 million last year in domestic measured media and $11 million through the first eight months of 2008, per Nielsen.
The Canton, Mass.-based ice-cream chain was the last client handled by Cliff Freeman and Partners in New York. That iconic agency closed its doors late last month.
In May, CFP rolled out a major campaign for Baskin-Robbins that played up the chain’s long-standing major point of differentiation: it’s selection of flavors.
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