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NEW YORK The Atkins Diet meets Saturday Night Live’s Jack Handey on a new Web site from Crispin Porter + Bogusky that is designed to promote Burger King’s Angus Steak Burger. CP+B teamed with The Barbarian Group, an independent interactive shop in Boston, and Oddcast, a New York-based technology company, to develop the Web site.
The site, which features campy motivational devices such as the sounds of waterfalls and birds chirping, plugs the faux “Angus Diet” from Dr.
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