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Back sometime in the mid-1980s, I think, Wendy’s came out with a new, breakthrough offering—the “Hot Topped Potato.” A dieter’s delight, it was promoted with a jingle that endlessly repeated those three musical words. Unfortunately, the phrase stayed in my head for several years, less like manna from heaven and more like the mantra from fast-food hell.
Sad to say, lately my brain is at it again: it has adopted Burger King’s “Big Buckin’ Chicken,” and won’t let go.
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