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Bank of America’s decision to shop for another partner to handle $600 million in billings now shared by 16 Interpublic Group agencies illustrates the risks of placing stewardship of a mega-client in the hands of a single executive—in this case, IPG chief marketing officer Bruce Nelson, sources said. Also, BofA’s desire to house its sprawling account at a single holding com-pany points up the challenges in moving such a large, complex account to another holding company.
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