Bank of America Launches $160-Million Media Review

LOS ANGELES — Bank of America is reviewing its $160 million-plus media planning and buying business, sources said. Several undisclosed media agencies have been contacted about participating, with a decision expected sometime in June.

Interpublic Group’s Initiative Media North America is the incumbent on the Charlotte, N.C.-based bank’s media business. IPG sibling Bozell, New York, handles creative.