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Bruin Sports Capital, a global media and marketing venture company backed by a WPP-led investment group, has acquired Engine Shop, an experiential marketing agency with expertise in the sports, entertainment and lifestyle sectors.
Engine Shop has 55 employees and offices in markets including New York, Los Angeles, Miami and Atlanta. Engine Shop chief executive Brian Gordon and his management team—including president Chris Handy and chief marketing officer Ed Kiernan—will continue to lead operations. Terms of the deal were not disclosed.
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