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SAN FRANCISCO As Facebook and MySpace have grabbed media attention and hordes of online members, another type of social network has been quietly growing in the last two years. These networks cater to mobile-phone users and are accessed via handsets.
Observers call them chat rooms in your pocket. AirG, the world’s largest mobile community, has attracted 20 million unique users worldwide, compared to MySpace’s 59 million. And since members freely provide their personal information, such communities offers advertisers targeting opportunities as good as, or better than, online social networks.
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