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Mark Stevich of Boston’s WEZE-AM used to listen to the Radio-Mercury Awards’ compact disc, a compilation of the best radio commercials in the country, and dream of having one of his ads appear on the CD. For Stevich, a creative writer at the tiny Christian radio station, this was the equivalent of a musician’s fantasy of performing at Carnegie Hall.
This year, not only did Stevich’s spot for Gardner Mattress Makers of Salem, Mass., appear on the CD, it also earned him $5,000 and a silver prize at the Mercury Awards.
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