Who Creative principal Leigh Sander; CEO, founder Mark Denesuk; strategy principal Nancy Crume; digital principal Joel Dollar
What Full-service ad agency
Professional sports referees don't have a great reputation. So when the National Basketball Referees Association was looking for an image makeover, it called this decade-old Dallas agency. "We stepped in and came up with a whole new brand identity for the NBRA and redid all their digital infrastructure," said Commerce House CEO and founder Mark Denesuk, "everything from their presence on social media to the website that they have." The shop's past work—positioning Zico coconut water as a natural sports drink, marketing sports energy drink Xyience and promotional work for sports agency Ballengee Group—rounds out an award-winning portfolio that includes Samsung and Texas Health Resources. "Our goal," said Denesuk, "is to orchestrate the messaging and really concentrate on the strategy and creative idea behind it."