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Avrett Free & Ginsberg has landed creative duties for the $20 million Dewar’s White Label Scotch account following a review. Also contending were Ammirati Puris Lintas and Amster Yard, both in New York.
APL will retain media duties for the Miami-based Bacardi-Martini brand. The client, which acquired the rights to Dewar’s last year, did not return calls at press time.
Leo Burnett, Chicago, was the incumbent until Diageo’s United Distillers Vintners unit sold Dewar’s to Bacardi. Burnett handles UDV’s Johnnie Walker Scotch.
Avrett’s first work is expected this fall.
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