AutoZone Talks to Media Shops About $90 Mil. Business

LOS ANGELES AutoZone is talking to media shops about its account, the client has confirmed.

The automotive parts and accessories chain, which handles media in-house, spent $90 million on ads in 2003 and $70 million through August, per Nielsen Monitor-Plus.

Several undisclosed agencies have had meetings with the Memphis, Tenn.-based client in what one source said was a “testing the waters” process in which shops presented their credentials. TV and radio creative is outsourced on a project basis; the client handles print creative in-house.

AutoZone operates more than 3,400 stores in the U.S. and Mexico.