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O&M Offers Mrs. Butterworth’s, Log Cabin to Different Audiences
CHICAGO–Aurora Foods targets two different segments of the syrup market with new work from Ogilvy & Mather here for its Mrs. Butterworth’s and Log Cabin brands.
While together the two brands account for about one-third of syrup sales nationally, the agency’s task was to differentiate them within the category, said Tom Hall, O&M chairman and chief executive officer.
Mrs. Butterworth’s targets families with young children, while Log Cabin is directed at cooks who take particular pride in their pancakes and waffles, Hall said.
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