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A successful social media push for Aunt Jemima Frozen Breakfast has inspired a traditional TV ad, the brand’s first in five years.
The online effort—the first of its kind for Aunt Jemima—revolves around a Facebook page, where consumers can download coupons, access recipes, post photos, and watch a video about the making of Aunt Jemima pancakes. Featured in the video are employees of parent company Pinnacle Foods, who also star in the TV spot, which broke yesterday.
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