Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Audi’s first Super Bowl spot since 1991 will use one of the themes, if not scenes, from the classic movie The Godfather. The spot will run during the first quarter of the Super Bowl.
Audi CMO Scott Keogh said that the concept is to use the theme of the 1972 movie as new world vs. old world in terms of luxury cars.
“It’s a classic struggle,” Keogh said. “And we’re taking it and applying it to Audi and using it to explain the nature of that conflict.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in