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SAN FRANCISCO Attik said it has launched a national introductory campaign for Toyota’s Scion 2005 tC sports coupe.
The San Francisco independent agency’s work follows its effort for the Scion xA and xB models last June and includes outdoor, viral marketing, print, cinema and broadcast spots in 33 U.S. markets. “What moves you” remains the tagline.
Each of the media formats has different launch dates, the shop said. The outdoor posters and mobile billboards featuring the tC are already appearing in some of the 33 cities.
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