Ashland Divisions Appoint Northlich

CHICAGO Northlich was named lead agency for Ashland Inc.’s Ashland Distribution Company and Ashland Specialty Chemical Company.

The account acquisitions for the Cincinnati agency, whose Columbus, Ohio, office will take the lead, comes 18 months after Northlich was awarded the business of Ashland Inc. and launched a new corporate identity campaign for the company, agency and client officials said.

Ashland’s businesses include road construction, specialty chemicals, lubricants, car-care products, chemicals and plastics distribution, and transportation fuels.

Billings for the two accounts were not disclosed. The Covington, Ky., company did spend $25 million in advertising all its brands last year, according to TNS Media Intelligence/CMR.