Arvida Seeks 'Secondary' Agency

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Real-estate developer Arvida is conducting a review for its estimated $5 million account.

The Fort Lauderdale., Fla., division of St. Joe Company has issued questionnaires to a dozen shops primarily in the Southeast, according to client marketing director Karen Carol.

Among the a-gencies contacted were WestWayne’s Tampa, Fla., office; Sawyer Riley Compton, Atlanta; The Richards Group and Publicis in Mid America, both in Dallas; Lewis Communications, Birmingham, Ala.; Turkel Schwartz & Partners, Miami; Miles Real Estate Development Group, Denver; Peter A.



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