Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Who’s to blame for creative impotence? The beloved client
Working with Goodby, Silverstein & Partners in San Francisco, he has helped mold and
shape the long-running “Got milk?” campaign.
When I forewarned Jeff Goodby, creative director of Goodby, Silverstein & Partners, that I (the “Got milk?” client) was writing this piece, he rolled his eyes and asked, in that oh-so-dry way of his, whether this wasn’t a better subject for family counseling. The truth is, there’s an enormous amount of creative impotence in the advertising world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in