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The post-Hatch buzz in the hallways of Arnold Communications may reverberate all the way to next year’s show.
At least one top agency executive has asked chief creative officer Ron Lawner to re-evaluate the value of the Hatch show, sponsored each year by the Advertising Club of Greater Boston. The implication is that perhaps the show, which honors the best advertising in New England, is no longer worth the price of entry.
For a second year in a row, some inside Arnold feel slighted by Hatch.
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