Arnold, Timberland Focus on Environment

BOSTON Havas’ Arnold here takes an environmentally conscious approach in its first work for outdoor shoe and clothing retailer Timberland since it added the account this spring.

Imagery in a breaking national print campaign includes blue skies, lush green lawns and colorful fields of flowers. The text takes a decidedly soft-sell approach: product attributes are kept in the background, while ways to improve and enjoy the environment are brought to the fore.

The overall theme of the campaign is “Make it better.” Campaign spending is undisclosed.

Stratham, N.H.-based Timberland tapped Arnold for its $10-12 million account following a review [Adweek Online, April 23]. The client had split with the New York office of Publicis Groupe’s Fallon in February.

—Adweek staff report