Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Havas’ Arnold here takes an environmentally conscious approach in its first work for outdoor shoe and clothing retailer Timberland since it added the account this spring.
Imagery in a breaking national print campaign includes blue skies, lush green lawns and colorful fields of flowers. The text takes a decidedly soft-sell approach: product attributes are kept in the background, while ways to improve and enjoy the environment are brought to the fore.
The overall theme of the campaign is “Make it better.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in