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Jim Schwanter Oversees 2 Operations, Handles Strategy Goals
BOSTON–One step short of folding its two direct marketing operations into one, Arnold Communications last week put Wickersham Hunt Schwantner president Jim Schwantner in charge of both. Arnold Direct president Shari Williams has stepped down and is job hunting, sources said.
The two agencies–with about 130 staffers, 80 from Wickersham Hunt–will continue to have separate identities and office space, but Schwantner will now have bottom line responsibility for the performance of both organizations.
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