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In creative presentations scheduled Thursday with Fidelity Investments executives, Arnold will likely focus on ways to apply its “brand essence” philosophy to Fidelity’s Powerstreet online brokerage, sources said.
Arnold, assigned Fidelity’s interactive projects earlier this year, is wrangling to win at least some of the Powerstreet advertising account from Gotham, New York — but ultimately hopes to unseat Hill, Holliday, Boston, as Fidelity’s lead agency, sources said.
Hill, Holliday and Gotham are units of Interpublic Group, while Boston-based Arnold is owned by Havas Advertising.
Powerstreet
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