Arnold Makes Key Hires

BOSTON Havas’ Arnold has added a quartet of senior staffers in its New York office in an effort to improve its digital offering and provide clients with sharper strategic insights across all brand channels.

The agency hired Troy Kelly as svp, director of interactive marketing and Nate Swenberg as vp, director of multi-channel strategy.

Kelly had most recently served at Ogilvy & Mather’s interactive operations, working on accounts such as Eli Lilly, Pfizer and Six Flags. He has also held posts at and Merrill Lynch.

At Arnold, he will oversee the delivery of all Web sites, e-mail and online campaigns.

Swenberg has worked at agencies such as Crispin Porter + Bogusky, Digitas, Eleven and JWT. He will now help enhance consumer brand experiences across all media channels for Arnold’s New York clients.

In addition, Om Prakash Arora and Mamta Patel have joined the shop as business strategy managers. Their task is to shepherd overall long- and short-term strategy and make campaigns more relevant in an increasingly jumbled marketplace.

The hires follow a trend among agencies large and small attempting to broaden their digital and strategic offerings.

Arnold last month tapped DraftFCB exec Jonathan Sackett as chief digital officer, a new position, to guide the Boston-based agency’s overall new-media strategy. Recently, Ogilvy North America hired Jean-Philippe Maheu and Goodby, Silverstein & Partners added Mike Parker in similar posts. Wieden + Kennedy last year tapped Renny Gleason as director of digital strategies.

Keeping pace with specialty shops and staying up-to-date with technology-driven marketing are the main goals of agencies that make such hires.

“Hiring these talented individuals is part of our mission to ensure that all of our work is grounded in a business insight that drives business results,” said Mary Maroun, Arnold’s New York president.

Arnold’s New York clients include Hershey, GlaxoSmithKline and Lee Jeans.