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Nick Kaldenbaugh and John Petruney have been named executive vice presidents and group creative directors at Arnold.
The pair were previously senior vice presidents at the Boston agency. Their best known recent work was for Acushnet brands such as Titleist and Pinnacle.
While the new titles may appear to be little more than a cosmetic change or reward for work well done, those close to the pair say Kaldenbaugh and Petruney are being groomed as “future stars” for the shop—especially if Arnold is successful in landing creative and media planning for the $120 million BellSouth account.
“These guys embody all we stand for—they’re highly creative, strategic and smart.
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