Arnold CD Heads to Maryland Independent

ATLANTA Continuing a transformation begun last year, Rosenthal Partners has added more big-agency talent, naming Jim Lansbury creative director.

Lansbury, 41, reports to CEO and president Dan Rosenthal, who had been serving as the shop’s creative leader.

Lansbury joins the Bethesda, Md., agency from Arnold’s office in McLean, Va., where he was one of three creative directors. At the Havas-owned shop, he led creative efforts for Choice Hotels and Children’s National Medical Center. Lansbury also has worked at Team One in El Segundo, Calif., where he created campaigns for Lexus and Air New Zealand.

Lansbury said he left Arnold for the opportunity to help shape the destiny of a growing independent shop. “I wanted to guide an agency and I saw a great group of people here with big plans,” he said. “They had a vision and felt I was the missing piece.”

“I see a great creative leader in Jim,” Rosenthal said. “Jim has a transformational presence, full of energy and ideas, yet without ego or pretense.”

In an effort to stay competitive in an increasingly cramped and complex marketplace, Rosenthal Partners has made several management changes in the past year, adding directors of business development and interactive media, as well as a management supervisor, before bringing Lansbury aboard. (The shop also changed its name in early 2005 from Dan Rosenthal Co.)

The agency currently employs 35 staffers and has annual billings of approximately $55 million. Key clients include Hospital Corporation of America, SunRocket and Friedman Billings Ramsey.