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NEW YORK Arc Worldwide won best for show today at the eighth annual WebAward Competition for Behr Paint Interactive, a Web site that lets consumers visualize their design ideas and get color recommendations before purchasing paint.
The effort (www.behr.com/behrx/) from the Chicago-based Publicis Groupe marketing services agency also was designated best interactive services Web site.
The WebAwards, produced by the Web Marketing Association, recognizes excellence in Web site development based on design, innovation, content, technology, interactivity, navigation and ease of use.
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