AOL Targets Kids With Niche Service

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NEW YORK America Online yesterday unveiled a niche service for 6- to 12-year-olds that features educational resources, enhanced safety controls and content from brands such as Cartoon Network, DC Comics and Sports Illustrated for Kids.

Called KOL, the new service also offers original programming, including online games, cartoon shorts and a daily radio show.

The move is part of AOL’s effort to appeal to different audiences by tapping into their unique interests with distinct programming. The Dulles, Va.-based



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