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When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in Austin, Texas.
He gives them an A- for talking about new communications channels but only a B- for how they're using them. In short, he likes what agencies are saying but not the execution. And of course, he doesn't know any marketer or media owner—including AOL—who's satisfied with B work.
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