Another Goodby Vet for McCann

For the second week in a row, McCann-Erickson here has added a senior staffer to its Microsoft team, naming Goodby, Silverstein & Partners veteran Matthew Winks executive producer on the tech account.

Winks, 36, will head production on the MSN portion of the $350 million business. MSN is Microsoft’s Web portal, providing e-mail accounts and other features.

“I worked for six years at Goodby. It’s such an amazing place,” Winks said. “They’ve become the established success story in San Fran cisco. McCann is trying to capture some of that energy, and I want to be part of that.”

In his new post, Winks will report to Jan O’Malley, another former Goodby producer, managing director Courtney Buechert and chief creative officer Kevin Moeh-lenkamp. The staff addition comes after Lowe Lintas & Partners veteran Michael Furlong was hired as a creative director on Microsoft [Adweek, June 24].

Moehlenkamp said Winks’ hire was crucial as the shop tries to rely less on freelancers.

“We’ve been inter ested in him for a while,” Moehlenkamp said. “We need another strongproducer because we’re trying to reorganizethe production department. And we needed someone that understands technology.”

“He is meticulous, thorough and interesting, everything you need a producer to be,” O’Malley added. “He’s a tremendous addition.”

Winks said he was drawn by the additional responsibilities and the challenge of the country’s largest technology account.

“I was looking for a chance to be more involved in creating an agency,” Winks said. “There is a feeling here that we are creating an agency culture. At Goodby, that’s already been done. McCann feels more entrepreneurial.”

Winks began at Goodby as a producer and left as senior producer with experience on the Nike, Hewlett-Packard, Dreyer’s Ice Cream and eBay accounts. Previously, he worked in Chicago for eight years at BBDO and Euro RSCG.

Winks said he was excited about the chance to rejoin Microsoft executive creative director Dante Lombardi and creative director Andy Azula. The pair left Goodby last year.

“Dante and I did a few productions together, a WNBA campaign for Nike, and Andy and I did a Wall Street Journal campaign together. Having worked with those guys before, I knew the creative was going to be great.”