Anomaly Adds Converse

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NEW YORK Converse has hired Anomaly to handle creative duties on its ad account, sources said. Estimated billings are $20 million.

Anomaly, an independent agency here, is also expected to execute communications planning for the brand, which is part of Nike’s portfolio.

Independent Wieden + Kennedy handles media duties for all Nike brands.

Independent Butler, Shine, Stern & Partners in Sausalito, Calif., split with Converse in the spring. Butler, Shine worked on the account for three years.

At Anomaly, Converse will work closely with creative chief Mike Byrne, who before joining the agency last year was a co-creative director on Nike at Wieden in Portland, Ore.







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