Angelsmith Opens in Hollywood

LOS ANGELES Vowing to offer “story telling for any medium,” five partners have launched a film and interactive entertainment production and marketing company in Hollywood, Calif.

The new company, Angelsmith, will offer design for online promotion and marketing, as well as production for commercials, videos, films and DVD projects. Current projects include a Web site for CBS documentary The America’s Cup and a concert DVD and music video for RCA Records rock band Damone.

Angelsmith is led by Tyler Oliver, president, creative director; Hal Long, director, producer; Nathan May, producer, interactive media development; Eric Oliver, interactive producer, creative director; and Ward Swan, writer, director.

“Clients are becoming increasingly interested in new possibilities for their content, for example, ‘branded entertainment,’ by which to advertise and promote their products,” said Tyler Oliver. “We have established Angelsmith as a model for the future of production companies, by purposely blurring the lines between emerging media and traditional media.”

Tyler Oliver, 33, has directed interactive content for Blizzard Entertainment and Sony Pictures and was director of photography for documentaries, television, commercials and short films for clients such as Fox Television, Paramount, Universal Music Group, the Department of Defense and the United Nations.

Long, 31, produced the award-winning short The Dishpan Man and has also developed multimedia projects for AOL, Sony Studios, MGM and DNA Studio.

Previously a producer at DNA in Beverly Hills, Calif., May 27, has worked with Universal, DreamWorks and Miramax, among other clients. Eric Oliver, 29, was also at DNA, where he served as senior producer, working on projects for studios such as Sony Pictures and Paramount, and other entertainment industry clients like Elektra Records.

Swan, 31, has worked as a writer, creative consultant and Web game designer for clients such as Sony and 20th Century Fox.