Andy’s Restaurants Consolidates at Third Degree

Third Degree Advertising is now rocking around the clock with the addition of Andy’s Restaurants, a 1950s-concept dining chain, to its client roster.
Oklahoma City-based Third Degree won the less than $1 million account following a review. Other contenders were not disclosed.
According to the agency, Andy’s previously employed separate agencies for its creative and media duties.
“They wanted to bring it all under one roof,” said Third Degree spokesperson Thomas Searls. “They had approached us [before] with a project and were real pleased with our approach. So they went looking at a couple of shops, and since they liked what we had done before, we formalized our relationship.”
Said Andy’s chief executive officer Kenney Moore, in a statement, “Third Degree Advertising demonstrated a thorough understanding of our concept and our long-term goals . . . We look forward to a long and successful partnership together.”
Established in 1990 with a single location, Goldsboro, N.C.-based Andy’s now operates 39 family restaurants in North and South Carolina. The eateries serve burgers, shakes and fries in a kitschy 1950’s ambience. The company has plans to open 20 new East Coast sites in 2000.
New television and radio advertising will break in the second quarter. Third Degree expects to retain the client’s current tagline, “Where the food fits the mood and fun never goes out of style.”
The new business win elevates the profile of Third Degree, a 10-person shop with capitalized billings last year of $4.5 million. Other Third Degree clients include Farm Fresh dairy products, Express Personnel Services, Healthcare Oklahoma, Feist Yellow Pages and Advancia Technologies.
Searls characterized the Andy’s victory as part of Third Degree’s “on-going strategy to expand its services in new markets nationally.” The shop has also made an attempt to carve a niche in the technology sector, seen most recently with its acquisition of the Oklahoma Technology Commercialization Center’s account. OTCC is an economic development project intended to attract high-tech employers to the state.