Anderson Gets Jet Set

Anderson Communications Group increased its billings by $5 million in the last 30 days as the Hilton Head, S.C., agency attracted a half dozen new clients.
The biggest windfall came from Executive Jet, Montvale, N.J., which awarded its brand-building account to ACG without a review. Billings were undisclosed, but sources pegged the budget at $3 million-plus.
A pioneer in the fractional aircraft ownership industry, the $500 million Executive Jet learned of ACG through its joint marketing venture with Gulfstream Aircraft, an ACG client.
“We had an opportunity to evaluate [ACG’s] work firsthand, and we liked the quality of the work,” said Kevin Russell, senior vice president of Executive Jet. Russell would not disclose the New York-area incumbent shop, which he said would be retained for projects.
ACG is developing print ads that will appear in publications like Forbes and Fortune starting Sept. 10.
Because ACG is familiar with Executive Jet’s target audience–top management at Fortune 500 companies–“we were a natural choice,” said ACG chief executive officer David Anderson.
Other new ACG accounts are Club Corp. of America, Dallas; The Fitness Co., Iselin, N.J.; The University Club, Columbia, S.C.; Centex Homes’ Charlotte, N.C., market; and a direct marketing project for current client Walt Disney’s Hilton Head Island Resort.
The latter four assignments will be handled out of ACG’s Charlotte office, which opened last spring. Anderson said that site now bills $3 million and will increase its staff from four to seven by month’s end.