ANA: Print Media Sells Itself Short

NEW YORK Sixty-seven percent of marketers surveyed by the Association of National Advertisers said newspapers and magazines could do a better job of selling themselves against other media, especially television.

These and other findings from the ANA survey were unveiled this week during the organization’s annual Print Advertising Forum held at the Plaza Hotel in New York.

Marketers said the three greatest threats to the continued viability of magazines and newspapers are: the Internet as an alternative source of information; the decline of audience and circulation numbers; and the overall clutter of advertising.