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Abbott Mead Vickers BBDO in London took home the first-ever Grand Prix for Creative Effectiveness at the Cannes Lions festival on Saturday, honored for its work on behalf of Walkers potato chips.
AMV was tasked with getting more people to eat Walkers potato chips at lunch, with their sandwiches. So, to prove that Walkers can make any sandwich more exciting, the agency held a series of surprise events in the sleepy Kent village of Sandwich.
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