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Austin Kelley Advertising has won the creative portion of AmSouth Bancorporation’s $18-20 million account.
The Atlanta shop, a member of the Interpublic Group of Cos., bested co-finalist Luckie & Co. of Birmingham, Ala., for the business. Ames Scullin O’Haire in Atlanta and Cramer-Krasselt in Orlando, Fla., were eliminated in an earlier round. AKA’s sister shop, Initiative Media in Atlanta, will continue to handle media planning and buying.
Terry Slaughter, president of longtime Birmingham incumbent Slaughter Hanson, assisted in the review process.
Dave Rickey, AmSouth representative, called the final decision difficult.
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