ATLANTA: Ames Scullin O’Haire here last week was named agency of record for Danka Business Systems, an office automation company based in St. Petersburg, Fla.
The account, according to the client, is expected to bill in excess of $5 million next year. According to Competitive Media Reporting, Danka spent close to $5 million in 1996, but only $615,000 through July of this year.
The business had been with The Lipphardt Agency, which is located in Tampa, Fla. That agency was considered in the account review, according to the client. Danka’s senior vice president of marketing, Elaine Myrback, declined to mention the other two shops that made the finals.
One of the factors in Ames Scullin O’Haire getting the business, Myrback said, was that the principals of the eight-person shop would be working on the account.
“They showed us they had a lot of knowledge about our business,” she said. “Having them directly involved on our account will have a very direct impact on our business.”
The agency, less than one year old, was founded by John Ames and Tony O’Haire, former senior executives with the Atlanta office of Ogilvy & Mather. Freelance creative Patrick Scullin was added as a partner in January.
Ames said the agency would be handling all creative, direct marketing and media chores for Danka Business Systems, with its initial advertising breaking during the first quarter of 1998.
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