CHICAGO – Ameritech has taken a new approach to holiday telephone calling this year by marketing a different way to extend personal greetings – the Greeting Call. The Greeting Call concept builds on the tradition of extending holiday greetings with a card. Ameritech introduced the Greeting Call with a promotional campaign – including TV, radio, billboards and in -store displays – last Friday in Chicago, Milwaukee, Detroit, Indianapolis, Cleveland, Green Bay, Wisc., and Madison, Wisc. Tatham Euro RSCG/Chicago created the campaign.
Copyright Adweek L.P. (1993)