Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Airline Begins National Search for First African American Shop
DALLAS–American Airlines has initiated a national review for an African American agency of record to direct a new marketing initiative to the black community.
“This will probably be one ofthe most significant pieces of business that an African American agency will get in years. It will
be a highly coveted account,” said Larry Powell, a member of the airline’s advisory search committee.
American, the nation’s second-largest carrier behind United Airlines, previously targeted the African American community through the placement of general market print advertising in black interest magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in