American Heart Assn. Keeps Good Company

DALLAS The American Heart Association is featured in the 2005 edition of America’s Greatest Brands, a book that covers the world’s most admired companies, the nonprofit organization said.

In its fifth edition, America’s Greatest Brands, profiles companies such as Coca-Cola, the Special Olympics, Home Depot, Crest, Whirlpool and Disneyland.

“It is an extraordinary achievement to be recognized among so many well-known and respected companies and organizations,” said David Josserand, AHA’s chair of communications and marketing coordinating committee.

“The American Heart Association’s brand and icon is seen as one of the most prominent consumer symbols,” said Robert Manfredi, manager of marketing communications of AGB.

An accompanying essay elaborates on the association’s market, achievements, history, product, recent developments, promotions and brand values—and includes a brief segment on “Things you don’t know about the American Heart Association.”

The association, headquartered in Dallas, invested more than $439 million in fiscal year 2003-04 for research, professional and public education, advocacy and community service programs.

AGB, first issued in 2000, is a New York-based subsidiary of U.K.-based Superbrands Ltd., doing business in 45 countries.